Company · Leadership

Built by operators, for operators.

Decades of restaurant operations, enterprise data systems, product strategy, and category-defining go-to-market — pointed at one problem: making every restaurant data point provable.

Executive team

Experienced leadership. One mandate.

The FohBoh leadership team pairs restaurant and foodservice veterans with deep enterprise and deterministic-systems experience. Together they've shipped ResTech products at scale, led investment and advisory work across hundreds of transactions, and operated inside the brands they now serve.

MA
Michael Atkinson
Chief Executive Officer
ResTech investment × Restaurant operations

Serial ResTech investor, entrepreneur, writer and speaker with 40+ years across restaurant operations, strategy, finance and technology — often called the "Master of ResTech." Consumer/tech investment banker with 250+ transactions in food, beverage, retail, restaurant, CPG and IT, and a repeat entrepreneur who has managed nearly every function in a company.

Dallas · SF Bay Area · London · LinkedIn
DA
Dave Arthurs
Chief Technology Officer
ResTech founder × AI & reservation systems

Serial entrepreneur with multiple ResTech startups over 25 years — an early innovator in online reservations and in applying AI to customer communications and drive-thru order taking. Senior management roles at OpenTable and Fishbowl. Computer Engineering, University of Illinois; MBA, University of Chicago.

Palm Springs, California · LinkedIn
GG
Gennadiy Goldenshteyn
Head of Product
Product strategy × Systems thinking

ResTech innovator, product & business strategist and entrepreneur with 20+ years leading and building organizations — led adoption of new-to-industry technologies at YUM! Brands and Welbilt. A holistic systems mindset rooted in automotive and aerospace (Ford, United Technologies) and honed in McKinsey's Operations / Product Development practice.

Dallas, Texas · LinkedIn
Our vision
Make every restaurant data point provable.

A world where no operator decides on unverified data. Where every KPI carries a Trust Score. Where AI earns trust through deterministic certification — not marketing claims. We're not building another analytics tool; we're building the trust infrastructure that makes all analytics tools trustworthy.

Why it matters
The industry runs on unverified numbers.

Every operator today makes decisions on data they can't prove is correct. Processors overcharge. DSPs miscalculate. Unverified AI can't be defended. We built FohBoh because operators deserve certified truth — and the industry deserves infrastructure, not another dashboard.

Want to work with us?
We're always interested in talking with restaurant operators, technology partners, and great people.
Get in touch